Open 2020
The Chainsmokers
Bringing new music to fans everywhere in the world
Tuborg Open is back for 2020, featuring the Grammy Award winning and Billboard Chart topping band The Chainsmokers. A duo that has evolved into one of the world's hottest recording artists.
The Chainsmokers, made up of Alex Pall and Drew Taggart, have released an irresistible beat, which local artists from around the world are using to create their own, unique tracks.
The campaign will see artists from Bosnia, Bulgaria, China, Nepal, Serbia and Uzbekistan creating brand new music using the unforgettable beat from “Hope”, a Chainsmokers’ track from the album “Sick Boy” that has accumulated over 1 billion worldwide streams to date.
The resulting music will feature unique sounds that span several genres, including pop, rock, hip-hop and folk, giving people the opportunity to experience new music from different cultures which push the boundaries of what they know and like.
The Chainsmokers reached international stardom in 2016 with breakthrough hits including "Don't Let Me Down" featuring Daya and "Closer" featuring Halsey. In April of 2017, the group released their debut album “Memories… Do Not Open” that produced Multi-Platinum certified smash hit "Something Just Like This" featuring Coldplay.
Speaking about the opportunity to see how talented artists across the world reimagine their music, Drew Taggart said: “We’re definitely curious to see how people interpret it. This campaign is going out to so many different cultural backgrounds and we can’t predict how they’ll interpret or reinterpret our songs. It’s going to be really exciting to see how other people infuse their cultural influences with our music.”
Alex Pall added: “We have an opportunity for all of these amazing artists around the world to inject their culture, their experience, their tastes into our music, which is really exciting because these are special countries with incredible cultures and rich histories in music. Campaigns like this make music even bigger and the world even smaller.”
Tuborg Open uses music as a platform to encourage people to stay "open to more" and to challenge their own perceptions. In the world of music, this means giving people the opportunity to experience music they haven’t done before by bringing together artists from different cultures and backgrounds. The idea is that there is always something new to discover: new music, new friends, new places, new experiences.
