A global message told by many
In its second year, Tuborg OPEN brought together a group of incredible musicians to create something truly special; a song with one global message but the story told in a different way by each collaborating artist, using their own unique lyrics and reflecting the diversity and unique local culture.
Artists from some of Tuborg’s key markets across Asia and Europe encouraged people to be ‘Open To More’ in their own way, emphasising that the power of trust and an open attitude adds value to all our lives.
American super producer and DJ Diplo, who was part of 2017 campaign, returned with Danish rising star and long term collaborator MØ. Together they created a track, called ‘Stay Open’, with artists from around the world invited to rewrite the verses to tell the story of what being ‘Open To More’ means to them.